The primary imperative was to design a non-intrusive yet deeply evocative sonic landscape that thrives within a high-traffic, functional environment. We successfully navigated the complexities of atmospheric acoustics and transient audience engagement, institutionalizing a greeting ritual that mirrors the majesty of AlUla’s heritage while meeting the sophisticated expectations of a global traveler.
Translating Ancient Resonance into a Modern Global Gateway.
By elevating the airport experience from a transit node to a cultural touchpoint, Music House has established a new benchmark for national hospitality. This project solidifies the AlUla Airport as a vibrant extension of the destination’s artistic core, driving immediate brand resonance and a lasting emotional connection for every visitor.
Redefining the First Impression of the Kingdom.
Next projects.
(2018-26©)
