The imperative was 'Psycho-Acoustic Alignment.' For a launch celebrating the heritage of the V12 engine, generic background music would be a brand failure. We deployed a solo virtuoso cellist, selected for the instrument’s specific frequency range—rich, baritone, and resonant—which psychologically mirrors the auditory signature of a high-performance engine, creating a subliminal connection between the performance and the product.
Curatorial Precision: Harmonizing mechanical legacy with artistic virtuosity.
This activation reinforced Music House’s position within the 'Ultra-Luxury Ecosystem.' By flawlessly executing for one of the world’s most protected brands, we demonstrated our ability to navigate the high-stakes protocol of elite corporate launches, where the musician is not merely entertainment, but an extension of the brand architecture.
The trusted sonic partner for global luxury houses in the Saudi market.
Next projects.
(2018-26©)
