The challenge was to translate the nuance of instrumental mastery into a scalable, asynchronous digital format without losing the 'Human Touch.' This required a dual-layer production strategy: rigorous academic curriculum design to meet national standards, and broadcast-quality visual production to ensure high engagement for remote learners across the Kingdom.
Bridging the physical-digital divide: Engineering a curriculum that retains 'Soul' in an AI-driven environment.
This project represents the democratization of music education in Saudi Arabia. By digitizing our proprietary methodology, we enabled the Music Commission to reach thousands of learners outside major urban centers. It validated Music House not just as an operator of venues, but as a prime generator of sovereign educational IP.
From the classroom to the cloud: Establishing the digital infrastructure for national musical literacy.
Next projects.
(2018-26©)
