Via Riyadh - Cool Inc

Via Riyadh - Cool Inc

About us

About us

To execute the 'Sonic Branding' strategy for the Kingdom’s most exclusive luxury enclave. Music House was commissioned to curate resident musicians for the long-term activation of Via Riyadh’s varied zones, including specific restaurant residencies and outdoor atmospheric scoring. The mandate required a 'Zero-Disturbance' approach—enhancing the ultra-luxury ambiance without overpowering the intimate social dynamics of the venue.

Year

2023 - 2024

Scope of work

/

Live Production

/

Operational Programming

Timeline

About us

To execute the 'Sonic Branding' strategy for the Kingdom’s most exclusive luxury enclave. Music House was commissioned to curate resident musicians for the long-term activation of Via Riyadh’s varied zones, including specific restaurant residencies and outdoor atmospheric scoring. The mandate required a 'Zero-Disturbance' approach—enhancing the ultra-luxury ambiance without overpowering the intimate social dynamics of the venue.

Year

2023 - 2024

Scope of work

/

Live Production

/

Operational Programming

Timeline

About us

About us

About us

The imperative was 'Contextual Elegance.' In a destination defined by Salmani architecture and quiet luxury, the soundscape must be seamless. We implemented a 'Sonic Sommelier' model, selecting resident artists capable of reading the room’s energy in real-time. This included a specialized 'Ramadan Mode,' where the programming shifted to minimalist, culturally resonant performances to align with the sanctity of the season.

The Invisible Architecture: When sound design becomes as critical as the stone and light.

About us

About us

About us

This project established Music House as the primary custodian of the 'VIP Experience.' By maintaining long-term residencies across multiple high-stakes venues with zero operational drift, we proved that we can sustain 'White Glove' service standards over months, not just for a single night.

Enhancing the ROI of luxury real estate through precision acoustic curation.

What are you passionate about?

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© 2026 Music House KSA

Let’s talk.

Tell us about your passion — whether it’s music, events, or cultural projects.

What are you passionate about?

By submitting, you agree to our Terms and Privacy Policy.

Let’s talk.

Tell us about your passion — whether it’s music, events, or cultural projects.

What are you passionate about?

By submitting, you agree to our Terms and Privacy Policy.

© 2026 Music House KSA

Let’s talk.

Tell us about your passion — whether it’s music, events, or cultural projects.