Modern Food Company

Modern Food Company

About us

About us

To engineer a dynamic entertainment layer for the Kingdom’s leading premium dining operator. The scope involved activating MFC’s flagship locations during peak operational windows (weekends) and high-traffic national seasons (Eid, Saudi National Day, Valentine’s). The goal was to transform dining halls into 'Social Hubs,' using live music to increase vibrancy and customer retention.

Year

2022 - 2025

Scope of work

/

Live Production

Timeline

About us

To engineer a dynamic entertainment layer for the Kingdom’s leading premium dining operator. The scope involved activating MFC’s flagship locations during peak operational windows (weekends) and high-traffic national seasons (Eid, Saudi National Day, Valentine’s). The goal was to transform dining halls into 'Social Hubs,' using live music to increase vibrancy and customer retention.

Year

2022 - 2025

Scope of work

/

Live Production

Timeline

About us

About us

About us

The challenge here was 'Operational Agility at Scale.' Unlike a quiet fine-dining room, these venues require high energy and rapid adaptability. We deployed a roster of versatile musicians capable of shifting gears instantly—from the relaxed brunch energy of Urth Caffé to the upbeat evening tempo of Crazy Pizza. This required a logistics engine capable of mobilizing talent across the city simultaneously during peak holiday rushes.

Scalable Vibrancy: Delivering consistent energy across a diverse portfolio of brands.

About us

About us

About us

Partnering with MFC validated our ability to service the 'High-Volume Premium' sector. It demonstrated that Music House is not restricted to quiet concert halls but can effectively drive atmosphere in the bustling commercial heart of the city, directly impacting the 'Table Turnover' and 'Guest Satisfaction' metrics of our partners.

Turning dining destinations into cultural activation points.

What are you passionate about?

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© 2026 Music House KSA

Let’s talk.

Tell us about your passion — whether it’s music, events, or cultural projects.

What are you passionate about?

By submitting, you agree to our Terms and Privacy Policy.

Let’s talk.

Tell us about your passion — whether it’s music, events, or cultural projects.

What are you passionate about?

By submitting, you agree to our Terms and Privacy Policy.

© 2026 Music House KSA

Let’s talk.

Tell us about your passion — whether it’s music, events, or cultural projects.