The challenge was 'High-Fidelity Translation.' We had to deploy musicians who could replicate the polish of studio recordings in a live, high-traffic outdoor setting. The programming required rapid adaptability—shifting genres instantly to match the demographic flow of the Boulevard, effectively functioning as a 'Live Algorithm' that responded to the crowd in real-time.
From URL to IRL: Materializing the digital stream into a physical performance.
Partnering with the region’s largest music tech unicorn validated our relevance to the modern digital consumer. It demonstrated that Music House is not an 'Old World' conservatory, but a forward-facing operator capable of bridging the gap between streaming culture and live performance.
The physical interface for the Middle East’s digital sound.
Next projects.
(2018-26©)
