The imperative was 'Cultural Polyphony.' We had to respect the sanctity of the Samri and Ardah traditions without alienating the international guests who expect a contemporary atmosphere. We deployed distinct teams: Heritage Guardians for the cultural zones and Modern Ensembles for the lifestyle areas. The success lay in the seamless transition between these two worlds, creating a unified narrative of Saudi identity.
Harmonizing History: Balancing the resonance of the past with the rhythm of the future.
This project showcased our unique 'Sovereign Versatility.' Few operators can authentically manage traditional folklore and modern jazz simultaneously. This activation reinforced our value to the Royal Commission for AlUla as a partner who understands the nuance of 'Living Heritage'—preserving the roots while watering the branches.
The only operator capable of speaking both languages: Ancient Heritage and Modern Luxury.
Next projects.
(2018-26©)
