Saudi Tourism Authority

Saudi Tourism Authority

About us

About us

To engineer a 'Sonic Wellness' framework for the Kingdom’s tourism pioneers. In the height of the 2020-2021 transition, Music House was tasked with redefining the employee experience at the Saudi Tourism Authority headquarters. The mandate was to break the corporate monotony by instituting a 'Thursday Morning Protocol'—a weekly hour of cultural immersion that alternated between live performance and musicological education.

Year

2020 - 2021

Scope of work

/

Experience Operations

/

Cultural Hospitality

Timeline

50+ weeks

About us

To engineer a 'Sonic Wellness' framework for the Kingdom’s tourism pioneers. In the height of the 2020-2021 transition, Music House was tasked with redefining the employee experience at the Saudi Tourism Authority headquarters. The mandate was to break the corporate monotony by instituting a 'Thursday Morning Protocol'—a weekly hour of cultural immersion that alternated between live performance and musicological education.

Year

2020 - 2021

Scope of work

/

Experience Operations

/

Cultural Hospitality

Timeline

50+ weeks

About us

About us

About us

The imperative was 'Internal Diplomacy.' We weren't just playing music; we were curating the mood of a government entity. This required a 50-week sustained campaign of diversity—introducing employees to everything from classical theory to jazz history. The goal was to elevate the 'Cultural IQ' of the staff while providing a tangible mental-health break, directly supported by executive leadership as a pillar of workplace happiness.

Human Capital Enrichment: Using culture to drive corporate morale and creative output.

About us

About us

About us

This project validated the 'ROI of Happiness.' By sustaining a year-long engagement with a high-level government ministry, we proved that cultural activation is a viable tool for HR and Human Capital departments. It positioned Music House as a partner capable of enhancing the internal fabric of an organization, not just its external events.

Institutionalizing joy in the workplace through consistent artistic presence.

What are you passionate about?

By submitting, you agree to our Terms and Privacy Policy.

© 2026 Music House KSA

Let’s talk.

Tell us about your passion — whether it’s music, events, or cultural projects.

What are you passionate about?

By submitting, you agree to our Terms and Privacy Policy.

Let’s talk.

Tell us about your passion — whether it’s music, events, or cultural projects.

What are you passionate about?

By submitting, you agree to our Terms and Privacy Policy.

© 2026 Music House KSA

Let’s talk.

Tell us about your passion — whether it’s music, events, or cultural projects.